Shindig — How Publishers Can Thrive Under Facebook’s New Algorithm
How Publishers Can Thrive Under Facebook’s New Algorithm


Live interactive online events around news content maybe THE answer to Facebook’s plan to de-prioritize branded content in favor of friends and family and Shindig is the only platform where you can create large-scale online events that are just as interactive and memorable as real life.

According to Facebook there are three ways to ensure your content makes the cut with this new algorithm:

1) Be authentic
2) Create meaningful interactions, like long, thoughtful comments
3) Engage the friends and family network.

Here’s how Shindig’s unique technology delivers on all three and more.

Your brand creates a stimulating conversation around a topic that is relevant to you and your audience and invites 1,000 fans to join the conversation LIVE on your custom URL (you can involve sponsors, if you like). During your real-time video chat, you welcome audience members up on your virtual stage to ask your journalists and/or newsmakers their own questions. Lastly, you gain maximum exposure by simulcasting your event on Facebook’s choice feature, Facebook Live receiving six times the interactions of non-Live videos.

What’s more authentic than a lively forum of engagement that liberates your audience with face-to face-interactions at internet scale? Image the number of long comments generated by such real-time conversations! Think of the potential reach when influencers and audience members share the event on their personal Facebook pages with an exuberant “watch me in this clip!”.

Creating a world where your audience expects the most exciting, most interactive content directly from you is now more accessible than ever. Shindig requires no download, no install, is totally mobile, and is remarkably easy to use, brand, and promote. It comes equipped with monetizing capabilities and customizable backgrounds and widgets perfect for sponsorship, branding, and in context e-commerce.

Check out some recent events hosted by big names on Shindig: MIT Technology Review, Turner Classic Movies & BSU, and the NYC Deputy Mayor’s Office.

Ready to host your own Shindig? Get in touch with the Shindig Team.